Using specialized online auto auction software, like openlane, affords you an easy way to increase your sales of autos. Whether you have been using in person events for auction sales or integrating car auction software, it may be time to examine the various features in order to find the best solution for your business.
One of the main features of any car auction software is the ability to interest buyers that are not actually located near the auction. As you look at the various best practices and features of online auto auction software like openlane, you can potentially increase sales and transaction sizes through increased visibility. Some preliminary investigation into solutions should focus on the software ease of use and your ability to increase sales as well.
First, you will want to look at the functionality of whatever auction software to insure it is easy to add vehicles, either they are for insurance auto auctions or another way of increasing traditional sales. For example, some packages may give you the ability to upload multiple vehicles at once. By importing your car info as a spreadsheet or compatible file, it allows you to manually enter all of the discrete details. With some specific editing tools of different auction items and features, it allows admins to go in and update the settings and descriptions.
One of the main features that allows user control is the need to require user registration and verification process before any bids can be placed. Each user needs to fill out the required info, but it should not act as a barrier to use. In fact, the smoother the process becomes will allow you to increase the pool of active bidders. In some instances, this may coincide with follow up marketing functionality too, once your users have registered and confirmed required data in the system.
Finally, you will want to manage the options and methods for accepting payment. Whether you are using a payment gateway tied directly into your auction site or require that the users follow the sales funnel to another site, by creating a smooth payment process, you will attain far greater sales. In addition to user interaction best practices, openlane and equivalent auction software packages should successfully operate when an appropriate number of simultaneous online bidders are interacting together, and to update the auction status accordingly.
Regardless of which software package you decide to use, you may need to allow for time to adequately test the system to insure success. As you increase your ability to open auctions to a greater audience, your winning bids may increase at the same time.
